Image Licensing and Copyright

Photography licensing is a legal agreement where the photographer (licensor) gives a client (licensee) permission to use an image under specific terms while keeping the full copyright ownership. In Australia, copyright automatically belongs to the creator the moment the photo is taken under the Copyright Act 1968.

Hydrangeas in the evening light

Hydrangeas in the evening light

Image Licensing and Copyright

What does an image license through me include?

While maintaining the copyright of my images, I provide my clients with a license for:

  • usage on client social media platforms, and the client’s website and their EDMs

  • usage in web and print advertisements

  • printing in client-published works such as brochures, business cards, booklets, etc.

 

The limitations and exceptions:

  • Large format outside publications are restricted. eg billboards, bus stop ads

  • any third party (not the client) requests to use the images must be authorised by me as image licensing fees may apply to the third party

  • any PR opportunities through national printed publications must be authorised by me, as the larger publication houses are in a position to pay photographers for image licensing

  • small local publications or digital publications are OK to share images with as I accept that they do not have a budget to pay for images.

  • All limitations can be negotiated and if so often will include an additional fee.


    “Image licensing refers to the practice of selling a licence to use your image in a specific way, rather than selling your photo outright to a buyer. It is the industry-standard method for selling photos for editorial, commercial and advertising use, as well as wall art in the form of a personal licence.”
    — Australian government

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