What does an image license through me include?
While maintaining the copyright of my images, I provide my clients with a license for:
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usage on client social media platforms, and the client’s website and their EDMs
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usage in web and print advertisements
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printing in client-published works such as brochures, business cards, booklets, etc.
The limitations and exceptions:
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Large format outside publications are restricted. eg billboards, bus stop ads
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any third party (not the client) requests to use the images must be authorised by me as image licensing fees may apply to the third party
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any PR opportunities through national printed publications must be authorised by me, as the larger publication houses are in a position to pay photographers for image licensing
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small local publications or digital publications are OK to share images with as I accept that they do not have a budget to pay for images.
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All limitations can be negotiated and if so often will include an additional fee.
“Image licensing refers to the practice of selling a licence to use your image in a specific way, rather than selling your photo outright to a buyer. It is the industry-standard method for selling photos for editorial, commercial and advertising use, as well as wall art in the form of a personal licence.”
— Australian government